If you would rather spend the time to do a
halfway decent job of optimizing and marketing your Web site your self instead
of investing in a Full Time Internet Marketing Professional for a Top Quality
Job...
Then this do it yourself website marketing and search engine optimization page
will help. It is
a scaled down version of what we do for our clients but it uses free online web
tools instead of the professional software and techniques that we use for our
clients. This free Internet marketing system has simple instructions on how to optimize your web site, write the appropriate
Meta tags, and submit your pages to the leading search engines. We do not own
the tools that you will be using but we do screen and update links to
the best free online tools for each step.
While it is nearly impossible to Achieve Top Rank results like we do for our
clients, the good news is that for most web sites if you follow our simple
instructions and use our free online search engine optimization system you will get better rankings than
70%
of your competition. You can do this with just a few hours of research and a a
day or two of detailed work and copywriting, because you know your business and Web site better than anyone
else.
To use this do it yourself Website marketing page simply follow the link to a resource at the end of each short instruction, that
will let you perform each step without having to completely understand how the
whole search engine ranking game works. In Just a few days you will hopefully have the right
keywords for your web site, a well optimized set of Meta tags matched to the keywords on
you web pages, you will have successfully submitted your site to the search
engines and you can be on your way to a successful web site with targeted
traffic and good search engine rankings.
This is not an automated service because the
automated and cheap Web site marketing services just do not work and often do your Web site more harm than good.
You can find free automated submission tools but we
recommend that you take the extra time to hand submit you pages manually.
After Completing your Web site optimisation and Website submission there are two additional steps
that will be
a great help in the success of your web site marketing program. The first is that
Google and many other search engines now rank you based on the number of links coming
into your site from other web sites, this is called link popularity and we also
provide instructions on doing your link popularity building successfully.
The other is that it often takes months
for your site to be indexed by the search engines and we recommend that you pay
one or several of the search engines a small fee for their express submission
program so that you can be listed in just a few days.
Before you invest your time please consider having your Web site professionally
optimized by T R Marketing, We promise you will not be disappointed! If you
choose to do it yourself then good luck and let the fun begin!
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Follow These Steps To Promote
our Web Site
You should set up
a file in your word processor to use as a work sheet with the URL's of
the site pages you will be optimizing and submitting (more is better), and
a section for a Keyword List. Use it to record & organize the results of each step in this
free SEO guide.
Begin by thinking
about your target market and list the 3 search terms (1 - 3 words
each) you believe will best relate to your business to begin your keyword list.
Enter these
keyword search terms at your favorite search engine to find your top ranking
competitors. See what keywords they use in their title tag by looking
in the blue bar at the top of your Internet Explorer browser. Add any words or
terms related to your business that this study reveals. We recommend that you do
this study at MSN Search
Compare these search words to the actual number of searches
to establish the BEST (most traffic) search terms to bring targeted traffic to
your Site. You will also find related words you may not have thought of listed
on the left when you do this with the Free trial at Wordtracker
Database
Perform a keyword density study of your existing pages to
see which pages will rank best as an entry page for each search term. On your
worksheet under the page URL list the top 3 - 5 relevant keywords or phrases
with the highest density ranking found on each page using this tool
with the Title and Meta tag option unchecked (Off) at Search
Engine World
If needed make copy changes to the verbiage of your pages to have words
relevant to the topic of each page at the top of this page keyword density list and re-check using the tool at Search
Engine World
Meta Tags When creating Meta tags for your website, do not infringe
on other companies trademarks or copyrights. We recommend you develop your
tags in word to check the spelling and character count and then copy the
verbiage into notepad and place it between the HTML tags shown below.
Title Tag
should be between 40 and 80 characters and contain the most important keywords
for your business and the individual page based on your studies. Include your
business name plus keywords on your home and contact page title but not on the
other pages. Put the most important page words first and repeat a different word
twice in each page title. This appears as the tile in most search engine results
so do this in a way that is readable but don't waste many words on filler (and,
or...) or sales copy (new, big, beautiful...) and use only commas, or -
dashes as symbols. Try to focus each page on different target keywords and
use your state and city in some of the titles if you have a localized business.
Place your finished copy between these HTML tags.
<title>YOUR TITLE</title>
Description
Meta Tag should be 150 - 200 characters and may contain your business name,
several keywords, and describe your web site and the page it is attached to,
here you may use filler words and sales copy, but not symbols as they confuse
some search engines. Place your finished copy into this HTML Meta tag.
<META name="Description" content="YOUR
DESCRIPTION">
Keyword Meta
Tag may be up to 850 characters but it is not used by most search
engines any more, it is optional though I recommend using it on your main pages
with a listing of the top words on your page keyword density study separated by
commas, Do not repeat any word more than 3 times even as a part of another word
or phrase, you may also put in any common misspelling of your keywords, and your
business name and location. Place your finished copy into this HTML Meta tag.
<META name="Keywords" content="YOUR FIRST
KEYWORD, YOUR SECOND">
Insert
Your Meta Tags When you have these three meta tags finished (you do
not need the many other types of tags) Take them from notepad and paste them
into your HTML of each page between the head tags or forward them to your
webmaster for insertion which should only take about 30 seconds per page.
<head>
<title>YOUR TITLE</title>
<META name="Description" content="YOUR DESCRIPTION">
<META name="Keywords" content="YOUR FIRST KEYWORD, YOUR
SECOND">
</head>
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Your Website
is now optimized and ready for you to promote!
Submit to Free Search engines
and directories
Use The Links and Logos to the left to submit your site to the search engines
and directories. For the Yahoo Directory You may be able to get a free listing
in a non-profit category for a good informational page, or you also may be eligible
for a regional directory. You may find that some of the search engines no longer
offer a free submission.
Paid Express Submissions
To insure that your pages will be included in the search engine listings and
in a timely manner we strongly suggest that you use our Express
Submission service.
Link Popularity
Building
Recently one of the important factors in ranking high on search engines is link popularity. It's not enough to
have a good website, other sites have to point back to you. The search engines
assume that if your site is good enough for others to link to you, then you must have
better site than your competitors that have less links pointing to them from
other websites.
Building link popularity is hard work. I suggest that you use Google and type in
your industry and specific products followed by terms that will lead to
possible link pages. Try terms like, add URL, links, directory, directories,
portal.... So for example to find good places to build the link popularity for
this site I would do a search on "Internet marketing add URL" or
"search engine optimization links".
Then go to the
sites you find in your search and look for an "add URL" or add site" link to submit your site. In most cases you will have to send an
email to the webmaster and ask for a link and explain why you believe your
Website will be a benefit to their visitors. You will also find many
other Websites that will offer to exchange links (reciprocal link) or to post
your link for a fee.
You can look over
our website to get other ideas on how to promote your Website. The information
above should get you off to a good start on your free website marketing, but if
you are serious about your website as a business, please reconsider having T R Marketing save you the time and effort and get you results with our
professional Search engine optimization and Internet marketing services.
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