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On the Internet the Difference Between Marketing and Advertising is Clearer Than in Other Media

Internet marketing, search engine optimization, and Web site marketing are all basically the same. 

This is the science of getting the words and the code on your Website optimized so that your website will be ranked at the top of a potential visitors web search when they type in keywords that relate to your business. 

While at the same time enticing the visitor to click to visit your site and want to become your customer when they do! 

Recently the search engines have placed a great value on the number of quality  web sites that have a link that leads their visitors to your site.

 The search engines realized that a web site with many links to it is most likely better than one with only a few or no links.  

As a bonus you  get targeted traffic directly from the other sites when their visitors click your link.

 Because of this Building your link popularity has become a crucial part of of marketing your website.

Another important aspect of marketing your website is getting your Website indexed by the search engines.

Once Your Site is ready,  optimized  and hosted on the Internet the crawler search engine crawlers (spiders) will find and rank your Web site on there own if you have quality incoming links. 

You can submit manually from the "add URL" links on some search engines, but only a few search engines still accept free submissions (luckily Google the most important search engine still does).

Often waiting to be indexed by the search engines by doing a free submission or waiting for the spiders, takes months to get your Internet site listed.

Most search engines now offer express submission programs that not only get you listed quickly but also give us a great tool to improve your search rankings by checking for changes we make to your optimized pages every few days.

When all of these techniques have been successfully completed, customers searching your keywords will find what they're looking for. They will find YOU!

The other ways to bring continuous targeted traffic to your Web site require a regular budget and fall into the Category of Advertising, using both traditional media and Web Advertising

A Word About Maintenance
Your investment in Search engine optimization and internet marketing is mostly a one time fee. 
Some Companies want you to believe that you must pay a large monthly fee for marketing maintenance for resubmission, and to keep up with search engine rule changes.

For a very large site or ongoing Internet advertising services this may be true. For most Web sites, after using our search engine optimization service the only monthly needs should be a detailed search engine rank report.

You Should not need to regularly re-submit or make changes to your Website unless your report shows that your rankings are dropping.

 

 
Internet Marketing

More Than 84% of Internet Users Start At The Search Engines When Looking For Products or Services Online

Will Your Potential Customers Find You at The Top of The List

Or Will They Find Your Competitor?

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We Offer a Complete & Effective Internet Marketing and Search Engine Optimization Strategy For Your Web Site  

Your 10 Point Search Engine Optimization Program Includes:

It begins with an in person or phone consultation to identify your target market and the keyword search terms you believe will best relate to your business. 

A study of the top ranking competitive businesses in your category is done to see what works for them and what we must do to achieve superior rankings for your Web site.
Your keywords are analyzed with a database of actual searches to establish the best keywords and key phrases to bring targeted traffic to your Site. 
Your Web pages are analyzed for copywriting, navigation structure and keyword density to see which pages will rank best as an entry for each keyword phrase. 

You receive suggestions of copy changes to the verbiage of your pages that will maximize their effectiveness for search engine ranking and visitor usage.
Title, Description and Keyword Meta Tags are written for the appropriate pages each being optimized with different methods to achieve the best possible ranking in several different search engines.
Your new Meta Tags are screened and tested with our propriety software. 
These changes and Meta tags and will be given to you for uploading by your webmaster or you may give us access to your hosting account and we will upload them for you. 
 

You are given a report of your sites current search engine rankings as a baseline and we also provide 2 future reports to show your new rankings.
Your Web site is submitted with our basic search engine submission package for all newly optimized pages. This includes Manual submission of your main pages, automated submission of your other pages on the primary free search sites, and directory submission to "The open Directory Project" and one free category at Yahoo that your Web site may be considered for. You also receive Top Rank's  recommendations on express submissions, link popularity building and web advertising opportunities that will benefit your Web site on its way to achieving Top Rank. 


Pricing For the 10 Point Search Engine Optimization Program 

Number of Pages   One Time Fee
1 Page (Home) $199
3 Pages $299
5 pages $399
10 Pages $650
20 pages $1150
30 pages $1600
50 pages $2500

Would like your Website moved to the Top Rank with this service Order Here


To Achieve Top Rank quickly at a savings consider our total solution Packages

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Link Popularity Building Campaigns

If you are having your Web site optimized for the first time or have a well optimized site and have seen your traffic and rankings drop recently then it is crucial that you increase your link popularity. Building your link popularity increases your SE ranking and also brings targeted traffic to your web site. 

We identify non competing Web sites in your industry, professional and trade organizations, directories and portals related to your business or geographical target area, educational and institutional sites and we brainstorm to see what other opportunities may be available to your business. We then contact these sites that offer links and explain why it would be beneficial for their visitors to have a link to your site, or use their onsite forms when available. We also recommend that you ask for links from any of your vendors or business associates that have a Web site.  

We do not recommend or use free for all links pages or link farms which can actually hurt your page rank and link popularity rating. We do recommend that you authorize an additional budget so that we may take advantage of the opportunities that we will find during your campaign for paid links on quality sites (usually between $5 - $30 per link per year). Many Web sites also are willing to give you a reciprocal link if you will give them a link on your web site, as long as this is done with discretion it can be effective. Let us know if you have a link page on your Website or if you would like us to have one added to your site.

It is hard to deliver a guaranteed number of new links from quality web sites and therefore quite and investment to have us deliver a specific number of links to your Web site.  Our Clients have had great success and receive many more links for a lower fee by having T R Marketing do a link popularity building service campaign based on a fixed number of hours.

Hourly Link Building Campaign Estimated Links Generated Fee
Basic 10 - 12 Hours 5 - 40 $250
Top 30 - 40 Hours 15 - 100 $750

Guaranteed Links Fee
10 $250
25 $699
50 $1500

Would like your Website moved to the Top Rank with this service Order Here


To Achieve Top Rank quickly at a savings consider our total solution Packages

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Express Search Engine Submission

Over the past few years most search engines have moved to a program of making it hard or impossible to get into their index unless you pay an express submission fee now charge a submission fee. 

The benefits of these programs are that your pages are indexed much faster than submitting through free add URL or hoping the spiders to find your pages on their own. 

By using express paid inclusion, your pages are not received with the 93% of spam that the engines say come through free add URL submissions. With some Search engines paid submission is the only way to be listed.

Because your pages are re-indexed on a regular basis (usually every 48 hours), you can make changes to your pages today and begin to see the results of those changes within a week. This gives you the ability to promote specials or seasonal offers and change the wording in the search engine displays, plus as your web marketing company it allows us to tweak your Meta tags and monitor results to help you Achieve Top Rank. If you didn't use pay inclusion, you may not see the results of the changes for a month or two. 

Express paid inclusion programs are ideal for dynamically generated sites using Cold Fusion programming or ASP shopping carts, sometimes it is the only way to get such web sites listed. 

Now that you know the general benefits of paid inclusion, let's look at the express inclusion search engines we recommend, and then at a few that we do not. We Charge only a small fee over the cost of doing it yourself, and provide the administration, monitoring and our expertise.

Submission Company Primary Search Engines Length of Service First Page Fee Each Additional Page Fee
Inktomi MSN, 
Hotbot
1 Year $45 $35
Fast Lycos, 
All The Web
1 Year $40 $25
Teoma Teoma, 
Ask Jeeves
1 Year $35 $25

 We do not recommend the paid service from Alta Vista, Mamma or others because their fees are excessive for the limited traffic they deliver to your Web Site

 

Would like your Website moved to the Top Rank with this service Order Here


To Achieve Top Rank quickly at a savings consider our total solution Packages


To see the other opportunities that will increase the success of your Web site including Pay Per Click, Banner Ads, Email and more please visit Web Advertising

 

 
 
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