Web Advertising Consists of the Many Paid Opportunities On the Internet to Deliver Traffic to Your Web Site
To advertise your web site on the Internet you should dedicate a regular monthly budget. Web advertising is used to get your web site seen by visitors to successful Websites that appeal the people in your target market.

Other effective ways to advertise on the Web include Opt-In Email, Banner ads, Pay per click keyword placement, directory listings, and Ads or sponsorship of newsletters and e-zines.

T R Marketing Has several years of hands on experience in planning, placement and monitoring of these Internet advertising opportunities.

 Through relationships with our partner businesses we can coordinate the creative design and copywriting of your ads, giving you a complete turnkey solution.

Brand Yourself
If you do not have a logo...Get one! All businesses needs to use their logo on everything they do to build their "Brand". This is not just for the huge multi national corporations, they do it because it works and so should you.

It is surprising how many small companies don't bother with a logo. If you're going to be successful you need
something that people can remember you by. Studies show Half of the
population will remember your name, while the other half
will remember what your logo looked like.


Use Your Logo on every page of your web site  Your site should have a
consistent theme, logo placement, structure and colors. If you placed a logo in the top left, and your navigation along the left side of your web site, place it there on every page, consistency is important on the Web. 

Benefits vs Features
Tell your potential customers about the benefits of your product or service, not the features!

 To quote the founder of Kodak, "We don't sell film, we sell memories." If you're selling a leather jacket, don't tell customers about the weather proof zipper and strong stitching. Tell them how they will look stylish and stay toasty warm in the worst weather. Benefits sell - not features

Your Team
T R Marketing has developed specialized skills that will help your business be successful. We stay on top of this fast changing industry and have a specialized expertise that few Webmasters or traditional advertising professionals can match.

We are happy to work with your current advertising people, Webmaster or individual advertisers as a part of your team to insure that your Web site promotions convey the image you strive for in your company.

There is No One Size Fits all Web Advertising Plan Because There are so many proven Web promotion opportunities available to make your Web site a success

T R Marketing offers you a complete Internet marketing and Web advertising solution. To effectively use your Web advertising budget you need a consultation and plan designed specifically for your Web site. Every business has different target markets and needs, depending on weather you are in  e-commerce, industry, retail, software, specialty items, or are selling services. A different strategy is needed to generate leads or promote your professional image as a Dr., Lawyer or C.P.A. T R Marketing will develop a strategy, 

No matter what the purpose of your web site, T R Marketing can devise and implement an advertising strategy to increase the traffic to your website and more importantly deliver you targeted traffic that has a genuine interest in your product, service or Web site; within your web advertising budget that will benefit your business.

Top Rank Web Marketing will be glad to develop a Web advertising strategy and give you a custom  quote based a needs assessment consultation. If you have a strategy in place we can  design a  Web advertising package that fits your needs and your budget with ongoing plans that begin for as little as $50 per month. 
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Our Web advertising services include:

Overture Pay Per Click (PPC) Keyword Buys 
Overture is by far the leading PPC search engine that allows you to purchase Top rankings and traffic through an auction type process that is best managed by a Professional marketer. This system Is a marketers dream giving us some control over the wording in your listings, where you are ranked and deliver targeted traffic when you what it! You only pay for visitors that actually click your listing and visit go to your website. The top positions appear above all other listings on the following search engines, America Online, MSN, Earthlink, Lycos, NetZero, AltaVista and others. A cap can be placed on your keyword buys to stay within your budget.

T R Marketing offers services to set up your account, manage your keyword bids, stay within your budget and select the best keywords for your pay per click advertising campaign (often different than the target keywords for standard search engine optimization, due to the need for increased targeting for active buyers of your site, since you are charged for each click through). 

Fees for this service are based on your budget and the number of keywords to be used in your PPC advertising. For a small monthly click spending budget of under $500 our initial one time set up fee is usually $100, and the ongoing monthly management fee for 20 keywords or less is only $50. Please contact us for a consultation on how to best use pay per click advertising for your website.

Banner Advertising 
Banner ads and other variations of direct on site Web advertising such as pop ups, interstitial ads, skyscrapers… Can be the most effective way to build your brand and name recognition. Although Click through rates are down form a few years ago during the Internet gold rush, so are the prices for these type of Internet advertisements, and used correctly they can be a good source of targeted traffic to your web site.

This click-through rates varies greatly depending on the creative quality of your banner, website topic and target audience. A banner buy is done on either a (CPC) Cost per Click (you only pay when someone clicks on your banner) or on a (CPM) Cost per Thousand (You are charged for each 1000 impressions when your ad is displayed). The most cost efficient method will depend on whether you are trying to build your brand or generate sales and we can use our experience and market research to help you develop a successful plan. We save our clients money because we purchase bulk banner advertising space and pass this savings on to you.

If you have a commercial web site that meets a minimum traffic threshold we can show you how to generate advertising revenue from selling Internet advertising space on your Website. You will have control over the type and amount of advertisements that appear on your web site. It is possible to make a lot of money by selling your traffic through our banner-advertising partners and directly to our other clients.

T R Marketing will consult on your banner ad creative design and selection of the web sites your ads are placed on to deliver complete campaign management. Pricing for banner advertising varies greatly and is proposed on an individual basis.

Opt-In Emailing Services 
Top Rank does not endorse or tolerate Spam email campaigns, but emailing your targeted advertisement or offer to truly interested recipients that have requested to receive specific offers can still be a great way to quickly grow your online business. Because there are risks to us as your advertising agency and to you of being labeled a spammer when using a purchased opt in email address list and doing our own email mailings, we coordinate your email campaign through industry leading partners.  

Newsletter sponsorship & advertising
Similar to email advertising, but without the possible risks; Sponsoring or placing an advertisement in an e-zine (online or emailed magazine) newsletter that is regularly emailed by its writer to a list of subscribers is very effective at quickly getting your message to a very targeted audience. Because you are associated with information the recipient reads regularly, written by someone they trust, newsletter sponsorship has proven to be very effective for many advertising clients. 

T R Marketing will direct your message to proven newsletter and e-zine advertising audiences consisting of individuals subscribing to information related to your business with advertising and sponsorship in top quality publications. The costs of sponsorships vary greatly and are proposed on an individual basis so please contact us to develop a program for you. 

Your own Mailing List or Newsletter
Staying in touch with your own site visitors and customers is an often overlooked marketing technique that can have a great impact on the success of your online business. 
A mailing list database can be setup on your server. This will allow your website visitors to sign up for your newsletter or mailing list directly from your site automatically. Then when you want to e-mail visitors you use your online email management system, enter your username and password, input your message and click send. This will automatically send this e-mail to everyone in your mailing list! Subscribers will be able to subscribe and unsubscribe themselves instantly and easily. T R Marketing offers a complete solution for clients wanting to set up their own newsletter or mailing list.

Directory Listings
A couple years ago paying Yahoo and Looksmart directories a few hundred dollars each to be considered for a listing in their directories was required for a successful Internet business. But with all of the new advertising opportunities you have discovered on our web site and changes in the search engines and their partnerships with these directories we do not recommend that you pay for these directories at this time (That may change again soon!) 

It is still very important to get a listing in The Open Directory Project (DMOZ), and all of our clients are submitted for inclusion in this Free directory as part of all of our Search engine optimization (SEO) services and Web marketing packages.

There are many business and industry specific directories that may be very valuable to your business, and we will research and recommend any that will benefit you as a T R Marketing Client.

Press Releases 
T R Marketing provides custom press releases distribution services for our clients. Your press release will go to a general distribution list as well as targeted industry publications and media outlets that request information on new or existing websites. Depending on your business and target market your press release distribution may include newspapers, television stations, radio stations, industry-specific magazines, newspapers and Internet-only distributed magazines (e-zines), and of course Web sites. Pricing depends on the region and industry and number of media outlets covered. Please contact us for a consultation and quote. 

Newsgroup Postings 
A newsgroup is an online bulletin board where visitors post comments and/or suggestions. For specific businesses and industries the benefit of newsgroup postings can have a dramatic impact on bringing targeted Internet traffic to your website. We will post to related newsgroups in your field or topic which allows your website URL to reach hundreds of Internet users interested in your business topic. While there is no cost to do this your self it is time consuming so contact us for a quote. 

Traditional Media
You have many other vehicles available to make your business a success on the internet, Often traditional media advertising is very effective in getting people to your web site. These include Print, Cable TV, Radio, and of course you need to have your Web site address on all of your stationary, current ads, and in the yellow pages so people can learn more about your business before making their  buying decision. 

T R Marketing has the team attitude and experience to successfully work with your current advertising agency, Web designer and individual advertisers to insure that your Web site promotions stay with you image and deliver a true synergy with your existing strategy and image.

The Next Big Thing!
The Internet and Web advertising are constantly evolving and new opportunities appear often. While we generally advise our clients to stay with proven effective advertising strategies, T R Marketing is on the cutting edge of the internet revolution & evolution. Please contact us for our advice and assistance before you decide on any new additions to your Internet marketing and Web site advertising plan. 

Because Web Advertising requires an individual strategy and budget for every business, to find out how these opportunities can best work for your Web site you need to Contact us